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Wal-Mart ruft Kriegsveteranen ans Kühlregal

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Nach dem Kampfeinsatz am Hindukusch könnte auf amerikanische Soldaten bald eine ganz andere Herausforderung warten: Ein Kühlregal bei Wal-Mart. Der amerikanische Einzelhandelsriese spielt die patriotische Karte und will in den nächsten fünf Jahren mehr als 100.000 Ex-Soldaten einstellen.

Veteranen haben dabei einen entscheidenden Vorteil für Wal-Mart-Chef Bill Simon: Sie haben es gelernt, unter Druck zu arbeiten. Deshalb ist die Vergabe eines Jobs an einen ehemaligen Soldaten eine der besten unternehmerischen Entscheidungen, die ein Manager treffen kann, lässt sich Simon recht unbescheiden zitieren.

Welchen Druck die Veteranen bei Wal-Mart zu erwarten haben, führt ihr zukünftiger Chef nicht aus. Der Konzern war in der Vergangenheit immer wieder wegen schlechter Arbeitsbedingungen und geringer Entlohnung in die Schlagzeilen geraten. Der Vorstoß ist offenbar der Versuch, das eigene Image zu verbessern: Die USA ziehen sich im großen Stil aus dem Kampfeinsatz in Afghanistan zurück, und hunderttausend zusätzliche Jobs für die Rückkehrer kann Präsident Barack Obama gut gebrauchen. Wal-Mart hat sogar schon Kontakt zur First Lady im Weißen Haus aufgenommen: Das Team von Michelle Obama habe sich “interessiert” gezeigt, rühmt sich der Konzern.

Interessierte Veteranen müssen auf einen Job bei Wal-Mart allerdings noch etwas warten. Erst im Mai, am “Memorial Day” will die Einzelhandelskette mit den Einstellungen beginnen. An diesem Feiertag gedenken die USA jedes Jahr ihrer Gefallenen. Ein gutes Datum, um den Kampfeinsatz am Kühlregal bei Wal-Mart anzutreten.

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Europe Edition - Latest News, Breaking Stories, Top Headlines From Europe - Wsj.com
  • In Shattered Syria, War Divides Neighbors

    Homs once represented the best of the Middle East, an ancient city where people of different faiths, Christian and Muslim, did their best to live in peace. Now, it serves as a warning of what can happen when sectarian passions are unleashed.


What’s News —

Business & Finance

Review

Middle East

World

[image]

Europe

Off Duty

Weekend Investor

U.K.

Business

Opinion

launch
Close

How to Read this Chart

  • High
  • Current price, up from close
  • Price at prior day's close
  • Current price, down from close
  • Low

Photos

  • [image]Stanko Gruden/Agence Zoom/Getty Images

    Photos of the Day: Dec. 19

    In photos picked Friday by Wall Street Journal editors, a man competes in a biathlon in Slovenia, Indonesia observes national defense day, and more.

  • [image]PetSmart

    See a Guinea Pig in a Holiday Stole and More

    Dogs and cats have long been showered with toys and treats for Christmas. Now other types of animals are being included in holiday festivities, with apparel for a range of small pets.

  • [image]Elvis Presley Enterprises

    Big Small Talk: Dec. 19-26

    From the biggest Elvis Presley retrospective ever held in Europe and a new exhibition of the Paris Magnum photographers to a shoe collection inspired by Hollywood’s golden age—the things you need to know this week.

  • [image]Ilyas Sheikh/European Pressphoto Agency

    Prayers and Protests Follow Attack in Pakistan

    Protests, prayers and vigils spread from Pakistan to Nepal and India in reaction to news of the attack at the army-run school in Peshawar, Pakistan, that resulted in 132 children and nine school staff being killed.

  • [image]Filippo Monteforte/Agence France-Presse/Getty Images

    Dancing and Donations for Pope’s Birthday

    Hundreds of couples tangoed at St Peter’s Square at the Vatican Wednesday as part of a birthday celebration for Pope Francis, a proud Argentine. The pope was also treated to a cake, cards and 800 kilograms of chicken meat for the poor for his 78th birthday.

Journal Report: Wealth Management

Featured Property

An Advertising Feature
  • Property Image

    Highland Ave

    Toronto,

    7,213,439 5 Bedrooms, 5 Baths

    A rare offering, this spectacular designer's own masterpiece has been rebuilt to perfection. An entertainer...

    More Details »

Follow The Wall Street Journal Europe News

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