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Wal-Mart ruft Kriegsveteranen ans Kühlregal

dapd

Nach dem Kampfeinsatz am Hindukusch könnte auf amerikanische Soldaten bald eine ganz andere Herausforderung warten: Ein Kühlregal bei Wal-Mart. Der amerikanische Einzelhandelsriese spielt die patriotische Karte und will in den nächsten fünf Jahren mehr als 100.000 Ex-Soldaten einstellen.

Veteranen haben dabei einen entscheidenden Vorteil für Wal-Mart-Chef Bill Simon: Sie haben es gelernt, unter Druck zu arbeiten. Deshalb ist die Vergabe eines Jobs an einen ehemaligen Soldaten eine der besten unternehmerischen Entscheidungen, die ein Manager treffen kann, lässt sich Simon recht unbescheiden zitieren.

Welchen Druck die Veteranen bei Wal-Mart zu erwarten haben, führt ihr zukünftiger Chef nicht aus. Der Konzern war in der Vergangenheit immer wieder wegen schlechter Arbeitsbedingungen und geringer Entlohnung in die Schlagzeilen geraten. Der Vorstoß ist offenbar der Versuch, das eigene Image zu verbessern: Die USA ziehen sich im großen Stil aus dem Kampfeinsatz in Afghanistan zurück, und hunderttausend zusätzliche Jobs für die Rückkehrer kann Präsident Barack Obama gut gebrauchen. Wal-Mart hat sogar schon Kontakt zur First Lady im Weißen Haus aufgenommen: Das Team von Michelle Obama habe sich “interessiert” gezeigt, rühmt sich der Konzern.

Interessierte Veteranen müssen auf einen Job bei Wal-Mart allerdings noch etwas warten. Erst im Mai, am “Memorial Day” will die Einzelhandelskette mit den Einstellungen beginnen. An diesem Feiertag gedenken die USA jedes Jahr ihrer Gefallenen. Ein gutes Datum, um den Kampfeinsatz am Kühlregal bei Wal-Mart anzutreten.

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Europe Edition - Latest News, Breaking Stories, Top Headlines From Europe - Wsj.com
  • Subscriber Content Read Preview

    China Probes Stock-Price Manipulation

    China’s top securities regulator is investigating possible stock-price manipulation amid the recent run-up in the country’s equity market, according to two officials with direct knowledge of the matter.

  • Subscriber Content Read Preview

    Not Quite Checkmate for the Bundesbank

    Europe File: The Bundesbank is now powerless to stop the eurozone’s debts becoming mutualized on the ECB’s balance sheet. But acquiescing might secure for Germany some degree of control over surrender terms, says Simon Nixon.


What’s News —

Business & Finance

U.S.

[image]

Analysis

World

Asia

Health & Wellness

The A-Hed

  • [image]

    Tech-Savvy Tots Talk to Cyber Santa

    Some families are skipping going to the mall to visit Santa. An array of digital services let children text, call or video chat with the jolly old elf.

launch
Close

How to Read this Chart

  • High
  • Current price, up from close
  • Price at prior day's close
  • Current price, down from close
  • Low

Photos

  • [image]carlo allegri/Reuters

    Photos of the Day: Dec. 21

    In photos picked Sunday by Wall Street Journal editors, women hug at a memorial for two police officers killed in New York, men try to keep warm during a cold spell in Allahabad, India, families mourn eight stabbing deaths in Cairns, Australia, and more.

  • [image]Chaideer Mahyuddin/AFP/Getty Images

    The Power of the Wave

    In Banda Aceh, the 2004 tsunami wiped out whole villages and deposited a floating power plant on land

  • [image]PetSmart

    See a Guinea Pig in a Holiday Stole and More

    Dogs and cats have long been showered with toys and treats for Christmas. Now other types of animals are being included in holiday festivities, with apparel for a range of small pets.

  • [image]Ilyas Sheikh/European Pressphoto Agency

    Prayers and Protests Follow Attack in Pakistan

    Protests, prayers and vigils spread from Pakistan to Nepal and India in reaction to news of the attack at the army-run school in Peshawar, Pakistan, that resulted in 132 children and nine school staff being killed.

Journal Report: Wealth Management

Featured Property

An Advertising Feature
  • Property Image

    Sugar Hill,

    6,950,000 6 Bedrooms, 7 Baths

    Set in two acres of beautifully landscaped gardens on a ridge directly overlooking the Caribbean Sea...

    More Details »

Follow The Wall Street Journal Europe News

Partner Center
An Advertising Feature